Discovery+: Stream The Extreme
Challenge
Many viewers don’t regard The Winter Olympics as highly as The Summer Olympics. Discovery+ challenged us to convince people that its worth the subscription cost.
Solution
Position The Winter Olympics as the original extreme sport. Fear inducing heights. Double-diamond hardcore. G-force corners, collisions and crashes. It’s everything The Summer Olympics delivers and more. And Discovery+ is the only platform to watch it all.
Role: ACD / Creative Lead
Responsibilities: Creatively conceived, developed and produced the entire campaign from start to finish alongside James Greening (with lots of help from a very small, but mighty team).
360 campaign
The Pan-European campaign ran across TV, OOH, radio, digital & social.
