Despite spending 14 years at some of the world's most technologically innovative agencies, I believe that the most powerful stories always emerge from a human-first approach. Real people don’t care about our shiny ads or the brands we represent; in fact, they often go out of their way to avoid them. By maintaining a deep curiosity about people, their mindsets, and the cultural nuances that surround them, I’ve consistently created impactful work that connects on a much deeper level, while also giving brands an authentic voice in the room.

My work spans traditional and new media, but my strength lies in developing big brand ideas that connect and harness them both. What's more, I’m armed with a design background, having spent my early career working on brands like Red Bull, Mercedes & Sky. This unique skill set means whether I’m working as part of a multidisciplinary team, or flying solo, I can deliver well-crafted & disruptive work from inception to delivery.

This journey has culminated in influencing governments, sparking a global movement, inspiring the next generation of para-athletes, delivering record-breaking subscriptions, and creating a number one podcast. I’ve been recognized at every major awards show for brands including Nike, Absolut, Discovery+, and P&G, and worked with many more.

If you would like to collaborate, please get in touch.