Discovery+: Escape To Tokyo
Challenge
In a year when no fans were permitted to watch the Olympics in person, Discovery+ offered the most comprehensive TV coverage compared to any of its competitors. We just needed to convince people it was worth the subscription cost.
Solution
We used POV as a metaphor for how immersed you will be in the brand’s biggest and boldest campaign for years.
Role: ACD / Creative Lead
Responsibilities: Creatively conceived, developed and produced the entire campaign from start to finish alongside James Greening and Steve Wakeman (with lots of help from a very small, but mighty team).
Results
Surpassed subscription targets by over 3x
360 campaign
The Pan-European campaign ran across TV, OOH, radio, digital & social.
