Nike Training Club: Nike Move!
Challenge
By the time girls are 14 years old, over 50% drop out of sports. Nike challenged us to reinvent their NTC workouts to engage and inspire these girls to make movement apart of their lives.
Solution
In just 7 weeks we created Nike Move! Workout films like no other. Hosted by awesome young athletes from across the globe, we amplified their sport and personality to create unique worlds where movement meets imagination.
Role: Senior Art Director / Creative Lead
Responsibilities: Creatively conceived, developed and produced the entire project from start to finish alongside Omar Karim. We even devised the crazy workout moves with Kim, and I personally designed most of the assets. HUSTLE.
